What ‘Customer Centric Design’ Really Means

What it means to be customer-centric

The rise of Service Design

Let’s break it down:

Ownership of Customer Experience and Service Design

The Creative Discovery process

  1. What the business needs
  2. Who the customers/users are
  3. What the customers/users need
  4. The state of the brand
  5. What others are doing in the space

Customer Centric Design in Action: What we did for Staples Canada

Looking ahead

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